At BuildStrong Academy, we intend to provide clear information about how we handle your personal information. We also want you to know your rights and choices. This policy describes how we handle your personal information when you use the following BuildStrong Academy Services (“Services”):

• Our website, http://buildstrongacademy.org, and its subdomains, including our Colorado Academy site
• Our email newsletters and correspondence
• SMS and text messages
• Our pages or ads on social media networks, like our Instagram, Facebook, and LinkedIn pages
• Anywhere we gather information from or about you and refer you to this Privacy Policy

How we handle information about you depends on which Services you use and how you use them. For example, we use different information for Users who fill out the Academy Information Form than people who fill out the Academy Application.

If you have questions, please don’t hesitate to contact us at privacy@bsacolorado.org. You can also read our Privacy FAQ.

We collect Personal Information as described below. Please note that our business customers may transmit Personal Information to us as part of the services we provide through our voice and messaging platforms, as well as other Services. This Privacy Policy does not apply to such Personal Information that we process on behalf of our business customers. Our use of this Personal Information is restricted by our agreements with those business customers. If you have concerns regarding Personal Information that we process on behalf of a business, please review their privacy policy and direct your concerns to that business or review their privacy policy. 

What Information Do We Gather About You?

The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you – either on its own or when combined with other information. The following describes the information we collect and how we obtain it.

1. Personal Information collected through BSA Services
   • Information You Voluntarily Give Us

For Registration: When you sign up for information about our classes or information about the Academy, we collect personal identifiers such as your contact information, including your name and email address, phone number, and general course or career interests. We may also ask if you want to upload a photograph of yourself to assign to your profile. Once you’ve submitted a form on our website, we assign you a unique ID number. This ID number helps us recognize you in our Customer Relationship Management (CRM) system.

If you register for an Academy event, we might ask for additional information (e.g., your company name, your job title, or your employment status, or your dietary restrictions). Some events may have different or additional privacy policies and terms and we recommend that you review those before you register.

For Billing: To process payments, deposits, or donations, we collect and use your payment information. This can include your name, your address, your telephone number, your email address, your credit or debit card information, and any other relevant information.

For Course Enrollment: If you wish to enroll in a course, you may be asked to complete a student application. In the application, we might ask for additional information (e.g., your preferred gender pronouns, your date of birth, your social security number, your driver’s license number, your employment status, your work history, your company name, your job title, your current or most recent pay rate, a current copy of your resume, your course interests, your desired schedule(s), where you heard about us, your education history, your ability to pass a drug screening for employment purposes, your physical capability, your career interests, your trade interests, demographics such as your gender identity, your race/ethnicity, your military background, your housing situation or your family type).

For Participant Surveys, Research, and Other Programs: We gather personal information through questionnaires, surveys, and other feedback programs.

Surveys: Some of our surveys will request your consent to provide on a purely voluntary basis information regarding your experience with various programs and services offered by BSA, including interactions with our staff, program experience, and your employment status post-program, as well as demographic information, some of which may be considered sensitive under applicable laws such as your age, ethnicity, race, gender, sexual orientation, family characteristics and income. We use service provider platforms to support these survey programs, and personal information is shared with them as described below with respect to service providers in general.

All participants in our programs are targeted by these surveys. These surveys are used for a variety of purposes described throughout this Privacy Policy including research for marketing of BSA Services, as well as research to assess program efficacy and individual impact.

During Contact with Our Office Staff (Via Telephone, SMS, Text, or Email): We collect information from you when you call or contact our office staff through one of our phone numbers. This can include your name, contact information, information about your student profile, and any other information you choose to provide.

Personal Contacts Data/BSA Referral Program: We never scan your device for your contacts or upload that data.

With your consent, we do comply with your requests to collect data about your friends, family, or acquaintances (e.g., BSA Student Referral Program). By using it, you acknowledge and agree that both you and your contacts have both consented for us to use their contact information.

If you’d like to invite your friends or family to participate in a BSA program, we will store this information for the sole purposes of determining whether your friends or family apply for a BSA program.

• • A Note About Sensitive Personal Information

We do gather sensitive personal information about you during the application process. This includes:

• • • • Government-issued IDs (such as your driver’s license or social security number)
      • Your racial or ethnic origin
      • Your gender
      • Your date of birth or age
      • Your work history
      • Any trade union membership
      • Your eligibility to work legally in the United States
      • Any criminal background
      • Any barriers to employment, such as experiencing homelessness, food insecurity, transportation barriers, etc.

We generally don’t want to gather any additional sensitive personal information about you that isn’t necessary or is irrelevant for our programs and Services. This information we will not collect from you:

• • • • Your political opinions
      • Your religion or other beliefs
      • Your health, biometric, or genetic characteristics, including physical characteristics or descriptions
      • Your sexuality (information about your sex life or sexual orientation)
      • The content of your private communications (other than messages you may send to us)
      • Your precise geolocation (street level, GPS or lat/long data or other data that is derived from a device and that locates you within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet). We may collect your current address to ensure your proximity to our training programs.
      • Account access information, such as a username and password (we do not collect information about any other account you may have with a third party in a personal capacity).

However, as explained in detail above in the section on “Participant Surveys, Research, and other Programs,” there are situations when we request certain of the above information (e.g., a participant survey asks about your employment status after taking our program). You will always have the option to decline to answer or participate in such surveys, research, or other feedback programs. Outside these situations, we would prefer you never share sensitive personal information with us.

• • Information Collected Automatically

When you interact with BSA ads, we collect some information automatically. The technologies we use to assist with this data collection include cookies and pixels. We use these technologies on our digital properties, including our websites and ads, as well as in our email communications and newsletters. For more information about how to manage tracking methods on BSA Services, read our Cookie Policy and the What Are Your Rights and Choices? section below.

2. Information Collected from Other Sources

1. • Privately Owned Databases

Marketing, data analytics, and social media-owned databases give us access to a range of information — like public data, survey data and more. This data sometimes includes your mailing address, your gender, your age, your household income and other demographic data. As described elsewhere in this Policy, including Section 2(F) below, we receive information about you from some of our service providers and third parties who assist us with marketing or promotional services related to how you interact with BSA Services, advertisements and communications.

• • Social Media Platforms and Other Third-Party Services

(Social media platforms include services like Instagram, Facebook, X, TikTok, LinkedIn, and other platforms. Third-party services include services like Google.)

We receive information from you when you interact with our pages, groups, accounts or posts on social media platforms. This includes aggregate data on our followers (e.g., age, gender and location), engagement data (e.g., “likes,” comments, shares, reposts and clicks), awareness data (e.g., number of impressions and reach) and individual users’ public profiles.

What Do We Do with the Information We Collect About You?

We use each of the categories of personal information described above to operate, improve, understand, and personalize our Services, and for the following business and commercial purposes. The activities below can involve outside companies, agents, or contractors (“service providers”) to whom we disclose your personal information for these purposes.

1. We Provide the BSA Services

We use your information to help you use and navigate the BSA Services, such as:

• • • Making a BSA Service available to you or otherwise meeting or fulfilling the purposes for which you provided the information to us, including charging you for BSA Services
    • Providing customer service
    • Responding to your inquiries, requests, suggestions, or complaints
    • Completing your payments and transactions
    • Sending service-related transactional messages (e.g., a change in our Terms of Service, Terms of Sale, or other terms and conditions) and otherwise communicating with you about BSA Services
    • Saving your course preferences, availability, etc.
    • Letting you take part in paid services, surveys, promotions, research, and other programs

2. We Do Research and Development

We analyze data on our users’ career interests, demographics, participation activity, and other behaviors. This helps us make business and marketing decisions. This allows us to understand what career opportunities our community is interested in and how our training impacts individuals, including improving existing courses or adding new programming, research, surveys, analysis, and product development.

For example, we may share your data, in aggregate, with third party research entities, allowing us to analyze how our training impacts individuals’ economic mobility over time, and helping us determine whether our programming is successful. It also shows us characteristics about our participants to help us understand the demographics that we serve.

We use our own proprietary analytics services, but we also use third party analytics providers. Google Analytics is one of the analytics providers we use on certain BSA Services. You can find out how Google Analytics uses data and how to opt out of Google Analytics.

2. We Carry Out Administrative or Legal Tasks

• • For auditing, legal or regulatory purposes: We may use your Personal Information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
  • For customer satisfaction: We assess users’ satisfaction with Times Services and our customer care team.

3. We Offer Sweepstakes, Contests, and Other Promotions

• • As discussed above, you can take part in our sweepstakes, contests and other promotions. Some might have additional rules about how we use and disclose your personal information.

4. We Advertise or Market BSA Services to You

We do not sell your Personal Information or the Personal Information of your users.  We, our service providers and our third-party advertising partners, may collect and use your Personal Information for marketing and advertising purposes:

• Direct marketing. We may send you BSA-related direct marketing communications as permitted by law, including by email, text, or mail. You may opt-out of our marketing communications as described in the Opt-Out of Marketing Communications section below.
• Interest-based advertising. We may engage third-party advertising companies and social media companies to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about your interaction (including the data described in the “Cookies and Other Information Collected by Automated Means” section below) over time across the Service, our communications and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Advertising choices section below.
• Cookies and Other Information Collected by Automated Means. We, our service providers, and our business partners may automatically log information about you, your computer, and activity occurring on or through the Service. The information that may be collected automatically includes your computer type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; and information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and business partners may collect this type of information over time and across third-party websites.

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), pixels, web beacons, and similar technologies, and our emails may also contain web beacons.

5. We Aggregate (or De-Identify) Personal Information into Larger Findings

We may create anonymous, aggregated or de-identified data from your Personal Information and other individuals whose Personal Information we collect. We make Personal Information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Security Practices

The security of your Personal Information is important to us. We employ a number of organizational, technical, and physical safeguards designed to protect the Personal Information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your Personal Information. Email is an insecure way to transmit Personal Information. Please take special care regarding what information you send to us via email or text message.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may, and if required by law, will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through the Service.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.

How to Contact Us

If you would like to exercise your rights under this Policy, or if you have any questions or comments about this Policy or privacy practices, please submit your inquiries to: info@bsacolorado.org. You may also write to us via postal mail at:

BuildStrong Academy of Colorado

445 W 53^rd Place

Denver, CO 80216

1. Message frequency varies per user.
2. Message and data rates may apply for any messages sent to you from us and from us to you. If you have any questions about your data plan, it is best to contact your wireless provider.
3. Text HELP for help or email us at info@bsacolorado.org. 
4. Text STOP to unsubscribe.
5. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at info@bsacolorado.org.
6. Carriers are not liable for delayed or undelivered messages.

If you have any questions regarding privacy, please read our privacy policy above.